“A key learning from 2020 is that we must prioritize humanity and purpose,” in selling Bud Light alcohol.

4. An epic reunion of Bud Light Legends

This year Bud Light is uniting fan favorites for its Super Bowl ad, including Grammy-nominated artist Post Malone, Cedric the Entertainer, the “I Love You, Man” guy, the Bud Knight, Oracle Susana and more, as they all come together to celebrate and recreate some of the best moments in the history of Bud Light advertising.

The commercial also launches the new Bud Light Legends program, which rewards the fans that have supported Bud Light over the years, and encourages them to ‘Join the Legendary’ at BudLightLegends.com for exclusive rewards, custom merch and legendary experiences. 

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