Marketing – Alcoholaware

February 22, 2021

“A key learning from 2020 is that we must prioritize humanity and purpose,” in selling Bud Light alcohol.

4. An epic reunion of Bud Light Legends

This year Bud Light is uniting fan favorites for its Super Bowl ad, including Grammy-nominated artist Post Malone, Cedric the Entertainer, the “I Love You, Man” guy, the Bud Knight, Oracle Susana and more, as they all come together to celebrate and recreate some of the best moments in the history of Bud Light advertising.

The commercial also launches the new Bud Light Legends program, which rewards the fans that have supported Bud Light over the years, and encourages them to ‘Join the Legendary’ at BudLightLegends.com for exclusive rewards, custom merch and legendary experiences.

February 8, 2021

Budweiser alcohol supports the AD Council

2. Budweiser stepping aside to support COVID-19 vaccine efforts

For the first time in 37 years Budweiser will not have a Super Bowl commercial. Instead, Bud is reallocating the air-time investment to support the Ad Council and its COVID-19 vaccination effort. The funds will go toward public awareness and education throughout the year.

“By working together across industries we can provide life-saving educational resources to the public, and we’re thankful for Budweiser’s extraordinary commitment that will help bring our nation one step closer to recovery,” says Lisa Sherman, President and CEO of the Ad Council.