5. A rock icon and Stella Artois inviting us to savor moments together 

As the brand known for encouraging everyone to savor life with those who matter most, Stella Artois paired up with legendary musician Lenny Kravitz for a new campaign to inspire people to invest their fortune of heartbeats – all 2.5 billion of them – in the things that really make us rich in life – moments spent together. 

“Over the last year, many of us have found the value of investing our heartbeats and time in each other and discovered all kinds of new ways to come together safely to make memories,” says Lara Krug, Vice President of Marketing, Stella Artois. “Well into the new year now, we want to inspire everyone to keep hedging their bets in shared moments together, so we’re taking the campaign to an exceptionally poignant platform that has long brought people together, Super Bowl LV.”