Michelob Ultra – the role alcohol plays in joy, success

3. Sports superstars and an ‘all-star’ cast showing up for Michelob ULTRA Michelob

ULTRA, the fastest growing beer brand in the U.S., brought together Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler, Alex Morgan and other sports superstars for its Super Bowl commercial. The spot poses thought-provoking questions about the role that joy plays in success and gives viewers a glimpse into their intimate moments off the court, course and field that give these elite athletes the balance they need to succeed at their respective sports.