Michelob Ultra – the role alcohol plays in joy, success

3. Sports superstars and an ‘all-star’ cast showing up for Michelob ULTRA Michelob

ULTRA, the fastest growing beer brand in the U.S., brought together Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler, Alex Morgan and other sports superstars for its Super Bowl commercial. The spot poses thought-provoking questions about the role that joy plays in success and gives viewers a glimpse into their intimate moments off the court, course and field that give these elite athletes the balance they need to succeed at their respective sports.

Cutwater #alcoholic with artificial sweeteners by Anheuser Busch

Cutwater Spirits, the most awarded canned cocktail brand in the US, is kicking off its Super Bowl debut with a commercial for select markets that inspires people to cut away from the daily grind and take a moment to unplug. The brand also launched a digital campaign with actress and comedian Emily Hampshire of Schitt’s Creek, who highlights her own hilarious at-home interpretations of ‘cutting out’.