Tag: alcohol

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Lenny Kravitz sells Stella Artois alcohol for Anheuser Busch

5. A rock icon and Stella Artois inviting us to savor moments together 

As the brand known for encouraging everyone to savor life with those who matter most, Stella Artois paired up with legendary musician Lenny Kravitz for a new campaign to inspire people to invest their fortune of heartbeats – all 2.5 billion of them – in the things that really make us rich in life – moments spent together. 

“Over the last year, many of us have found the value of investing our heartbeats and time in each other and discovered all kinds of new ways to come together safely to make memories,” says Lara Krug, Vice President of Marketing, Stella Artois. “Well into the new year now, we want to inspire everyone to keep hedging their bets in shared moments together, so we’re taking the campaign to an exceptionally poignant platform that has long brought people together, Super Bowl LV.”

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“A key learning from 2020 is that we must prioritize humanity and purpose,” in selling Bud Light alcohol.

4. An epic reunion of Bud Light Legends

This year Bud Light is uniting fan favorites for its Super Bowl ad, including Grammy-nominated artist Post Malone, Cedric the Entertainer, the “I Love You, Man” guy, the Bud Knight, Oracle Susana and more, as they all come together to celebrate and recreate some of the best moments in the history of Bud Light advertising.

The commercial also launches the new Bud Light Legends program, which rewards the fans that have supported Bud Light over the years, and encourages them to ‘Join the Legendary’ at BudLightLegends.com for exclusive rewards, custom merch and legendary experiences. 

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Michelob toxic alcohol with sparkling water ft. Don Cheadle

“What’s real and what’s fake?” is the question Michelob ULTRA Organic Seltzer is asking during its first Super Bowl commercial. Featuring Don Cheadle and a host of celebrity look-alikes, the ad reveals that everything is not always as it seems – but it’s easy to choose Michelob ULTRA Organic Seltzer – a beverage that’s as real as it tastes with zero carbs, zero sugar, no artificial aftertaste and USDA organic certification.

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Michelob Ultra – the role alcohol plays in joy, success

3. Sports superstars and an ‘all-star’ cast showing up for Michelob ULTRA Michelob

ULTRA, the fastest growing beer brand in the U.S., brought together Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler, Alex Morgan and other sports superstars for its Super Bowl commercial. The spot poses thought-provoking questions about the role that joy plays in success and gives viewers a glimpse into their intimate moments off the court, course and field that give these elite athletes the balance they need to succeed at their respective sports.
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Cutwater #alcoholic with artificial sweeteners by Anheuser Busch

Cutwater Spirits, the most awarded canned cocktail brand in the US, is kicking off its Super Bowl debut with a commercial for select markets that inspires people to cut away from the daily grind and take a moment to unplug. The brand also launched a digital campaign with actress and comedian Emily Hampshire of Schitt’s Creek, who highlights her own hilarious at-home interpretations of ‘cutting out’.