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5. A rock icon and Stella Artois inviting us to savor moments together
As the brand known for encouraging everyone to savor life with those who matter most, Stella Artois paired up with legendary musician Lenny Kravitz for a new campaign to inspire people to invest their fortune of heartbeats – all 2.5 billion of them – in the things that really make us rich in life – moments spent together.
“Over the last year, many of us have found the value of investing our heartbeats and time in each other and discovered all kinds of new ways to come together safely to make memories,” says Lara Krug, Vice President of Marketing, Stella Artois. “Well into the new year now, we want to inspire everyone to keep hedging their bets in shared moments together, so we’re taking the campaign to an exceptionally poignant platform that has long brought people together, Super Bowl LV.”
4. An epic reunion of Bud Light Legends
This year Bud Light is uniting fan favorites for its Super Bowl ad, including Grammy-nominated artist Post Malone, Cedric the Entertainer, the “I Love You, Man” guy, the Bud Knight, Oracle Susana and more, as they all come together to celebrate and recreate some of the best moments in the history of Bud Light advertising.
The commercial also launches the new Bud Light Legends program, which rewards the fans that have supported Bud Light over the years, and encourages them to ‘Join the Legendary’ at BudLightLegends.com for exclusive rewards, custom merch and legendary experiences.
“What’s real and what’s fake?” is the question Michelob ULTRA Organic Seltzer is asking during its first Super Bowl commercial. Featuring Don Cheadle and a host of celebrity look-alikes, the ad reveals that everything is not always as it seems – but it’s easy to choose Michelob ULTRA Organic Seltzer – a beverage that’s as real as it tastes with zero carbs, zero sugar, no artificial aftertaste and USDA organic certification.
2. Budweiser stepping aside to support COVID-19 vaccine efforts
For the first time in 37 years Budweiser will not have a Super Bowl commercial. Instead, Bud is reallocating the air-time investment to support the Ad Council and its COVID-19 vaccination effort. The funds will go toward public awareness and education throughout the year.
“By working together across industries we can provide life-saving educational resources to the public, and we’re thankful for Budweiser’s extraordinary commitment that will help bring our nation one step closer to recovery,” says Lisa Sherman, President and CEO of the Ad Council.
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